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Real stories for real change

Sowelo is a design consultancy specialising in sustainable business strategy.

We shift culture, behaviour, and business models to help our clients create transformative change for planet and people.

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Design Services

Strategy ∙ Ecological Design ∙ Facilitation ∙ Systems Change

We catch stories that bring about real change at the systems-level, and equip leaders to design their futures. 

Sowelo uses a unique design methodology developed and tested over 10+ years and applied to 50+ projects in organisations ranging in size from 25 - 250,000 employees and operating in 60+ markets with over 40 million customers.

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Shift+Activate Futures

We facilitate bespoke futures design sessions for C-suite executives and Board members to activate positive systems change

Shift+Activate Success Case


We shift organisational culture by providing end-to-end design management for multimedia behaviour change campaigns

Wayfaring Success Case


We facilitate design thinking and foresight workshops to help teams generate ideas, and provide design strategy advisory to turn ideas into viable conceptual prototypes and service blueprints

Futurecasting Success Case


We conduct internal and market research to provide businesses with 'lightening strike' insights

Storycatching Success Case

Y'ael Vorster

Director & Sustainable Business Design Strategy Consultant

I am a designer, storyteller, geoscientist and strategy consultant facilitating systems change to regenerate nature and culture.

Over the last 10 years, I have come to know the power of stories.

I have worked with start-ups, scale-ups and multinational corporates to move proverbial mountains with stories, from a small firm implementing agile to a globally systemic bank seeking to show 200k+ employees the power of advanced analytics in meeting climate targets and transitioning millions of customers to net-zero. 

Storytelling shifts perceptions and behaviours, bringing about radical, positive change at the systems level. 

How can I help you tell your story?

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Home: Testimonials

"As facilitator, you left me in awe – you’re a complete natural. Striking the perfect balance between letting the creative process flow yet keeping firm hold of the reigns to ensure all the crucial technical components were covered in-depth. You paced it beautifully too, you have a sixth sense when it comes to gauging each of the participants’ level of understanding."

"Can’t think of a single thing about this weekend’s workshop that I would dream of changing. It was perfection and a sheer delight. I’ve attended many workshops (never a writing one though) before but can’t and won’t compare this unique experience to any of the others. It has added an extra dimension to my life and I’m extremely grateful for that."

Tritia du Plessis

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London, UK

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